Weird Marketing Tales: Inspiration & Motivation For Small Business Owners

How Trey Baughn Party-Proofed Board Games With BGSHIELD

November 10, 2022 Weird Marketing Tales Season 1 Episode 4
Weird Marketing Tales: Inspiration & Motivation For Small Business Owners
How Trey Baughn Party-Proofed Board Games With BGSHIELD
Show Notes Chapter Markers

Imagine getting your hands on a rare $200 board game. Now imagine your friend spilling an entire can of Coca-Cola on it minutes after you start to play. This is the kind of problem that Trey Baughn set out to solve when he created BGSHIELD.

In this episode, we talk about how Trey created this unique product, how he proved to people it works, and what he's going to do next!

You can learn more about Trey and BGSHIELD by going to his website, Facebook, Twitter, Instagram, or TikTok.

Check out the Weird Marketing Tales website if you haven't already. If you want to follow Weird Marketing Tales on social media, go to @WeirdMarketing on Facebook, YouTube, and LinkedIn. Go to @WeirdMarketers on Twitter, Instagram, and TikTok.

How Trey Baughn Party-Proofed Board Games With BGSHIELD
What is BGSHIELD?
How on earth is BGSHIELD even a viable product?
BGSHIELD works shockingly well...but getting people to believe that is hard
Why Trey started working on BGSHIELD
How did Trey get BGSHIELD to work?
Where is this actually selling?
Crowdfunding vs. eCommerce launches
Refining the pitch
Going viral by causing cringes
Convincing people BGSHIELD was for real
Finding the right audience for this product
Using Board Game Geek to establish social proof
What comes next for BGSHIELD?
What Trey wishes he knew from the beginning
Finding BGSHIELD online